About us

Speech recognition platforms today suffer from poor recognition rates in a noisy environment such as kids in the back seat of cars, radio, ambulance passing by, or heavy rain. Video conferencing becomes ineffective when one of the participants is in a noisy environment like a coffee shop.

Hi Auto developed a software only speech enhancement and speaker separation system that eliminates the most challenging noises and focus only on the speaker.

Our deep learning algorithm leverages a speaker facing camera and a single microphone for more accurate speech recognition and clear speech enhancement.
The system works on device or through cloud API and eliminates the most challenging noise sources.

We utilize a speaker facing camera that tracks the lips movement to separate the speaker from any noise. While in many scenarios our deep learning algorithm works well with audio input only, the use of camera and audio-visual proprietary algorithms enables removal of noises that isn’t possible using audio only methods.

Who are we?

Roy Baharav


Baharav returned to Israel after living 12 years in the West Coast of the U.S., where he designed and launched Google’s advertising solution for retailers and led the highly competitive Google remarketing growth business. Prior to Google, Roy was a Co-Founder and CEO of SeamBI, a pioneer of Dynamic Product Placement. Prior to that, Roy served in senior positions in an elite intelligence unit in the IDF, including commander of a department of 40 engineers and technical experts.

Roy also sits on the board of SleepRate, the leading consumer app for sleep monitoring and treatment, and on the board of the U.S. non-profit organization UpStart labs.

Roy holds BSc. in Electrical Engineering and MBA, both from Tel-Aviv University.

Eyal Shapira


Eyal is a seasoned tech leader with over 18 years of cutting edge software R&D experience. Prior to Hi Auto, Eyal was a Co-Founder and CEO of Mr. Miyagi, a startup building an AI chat-based private tutor for teenagers. Before Mr. Miyagi, Eyal was an independent SW consultant for major hardware tech companies such as Intel, Broadcom and Texas Instruments.

Eyal is a graduate of the IDF Talpiot program and holds a BSc in Physics, Math and CS magna cum laude from the Hebrew University.

Eyal started his career in the elite Technological Unit of the Israeli Intelligence Corps where he led an R&D department. For his work he received the Israel Defense Prize in 2007.

Zohar Zispel

Active Chairman

In the last few years Zohar has co-founded and was the initial investor in some of Israel’s leading automotive and cyber startups including LIDAR developer Innoviz, automotive cyber developer Argus (acquired by Continental), deep learning chip developer Hailo, and Adallom (acquired by Microsoft to lead its cyber effort).

Prior to that, Zohar co-founded the RAD group together with his brother, and among his roles were CEO of RAD Data Communications, chairman or director of NASDAQ trading companies Ceragon Networks Ltd., RADCOM Ltd., Silicom Ltd. Lannet, Amdocs, and many other private companies.

Prior to founding RAD Group, Zohar served as head of the elite Technological Unit of the Israeli Intelligence Corps and received the Israel Defense Prize.

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