We are Hi Auto

Our mission is to push conversational AI limits to improve the customer
experience in a noisy atmosphere while generating significant cost
savings for QSR's.

Ours is a story of one company’s passion for AI voice technology, its love of restaurants,
and combining the two to build a human-like conversational AI solution that automates order taking.

Like any good story, ours has a villain. Noise from idling engines, revving motors, and
open windows interfered with existing voice recognition applications.

We built a team of professors, Google voice experts, and automotive noise-reducing
veterans who were leaders in speech recognition and natural language understanding
to tackle the two biggest challenges we faced at the drive-thru — natural
conversations between people and machines, and crystal-clear voice recognition
accuracy even in a drive-thru lane surrounded by idling engines.

The result is Hi Auto, a conversational AI system that uses natural language processing
and accurate voice recognition. We paved the way for restaurants to improve business
operations by optimizing order taking, enabling them to capture orders accurately,
increase upsells, shorten wait times, and reduce labor costs, making Hi Auto’s voice
technology the employee of the month.

Meet the Team

Roy Baharav
CEO & Co-Founder

Eyal Shapira

CTO & Co-Founder

Daniel Dreymann

Chief Business Officer

Noam Yochay


Donna Peters

VP Sales

Emil Loer

Lead Architect

Naama Cohen

Head of Operations

Adam (Asaf) Nitzan

Director Of Research

Itamar Eizik

NLP Lead

Prof. Roi Reichart

NLP Advisor

Eze Fiszerman

Head of Delivery

Ophir Hacohen

Head of Product Operations

Tomer Katz

Business Operations & Strategy Manager

Alona Fedorenko

Business Operations Analyst

Pavel Yudilevich

Head of Scale

Hillel Nitzan

Delivery Lead

Danny Collingsworth

Lead Technician

Ivan Shchudlo

Engineering Team Lead

Liat Danieli

Admin and Office Manager

Samantha Spiwak

Customer Success Manager

Mor Rossler

Head of Support

Shanee Peleg

Head of Pilots

Yoav Lev-ran

Project Manager

Noam Turgeman

Project Manager

Eugene Karaulov


Sam Rosenbaum


Inna Besheva


Lev Rubel


Adam Raizen


Vitaly Karablin


Itai Hay


Krzysztof Błażewicz


Stanisław Skwark


Nedko Nedkov


Michał Bultrowicz


Tin Tvrtković


Board of Directors

In Memory of
Zohar Zisapel


Carl Nank

Former VP Operations Jack, Advisor

Prof. Dan Povey

Advisory Board Creator of Kaldi
World Expert Speech Recognition

Ofer Ben-noon

Advisory Board

Vikas Seghal

Board member

We’re Hiring

If you’re passionate about voice technology, love everything about AI, and want to
work in a fun, fast paced environment, Hi Auto may have the opportunity for you.

Talk to Us at Hi Auto