We are Hi Auto

Our mission is to push conversational AI limits to improve the customer
experience in a noisy atmosphere while generating significant cost
savings for QSR's.

Ours is a story of one company’s passion for AI voice technology, its love of restaurants,
and combining the two to build a human-like conversational AI solution that automates order taking.

Like any good story, ours has a villain. Noise from idling engines, revving motors, and
open windows interfered with existing voice recognition applications.

We built a team of professors, Google voice experts, and automotive noise-reducing
veterans who were leaders in speech recognition and natural language understanding
to tackle the two biggest challenges we faced at the drive-thru — natural
conversations between people and machines, and crystal-clear voice recognition
accuracy even in a drive-thru lane surrounded by idling engines.

The result is Hi Auto, a conversational AI system that uses natural language processing
and accurate voice recognition. We paved the way for restaurants to improve business
operations by optimizing order taking, enabling them to capture orders accurately,
increase upsells, shorten wait times, and reduce labor costs, making Hi Auto’s voice
technology the employee of the month.

Meet the Team

Roy Baharav
CEO & Co-Founder

Eyal Shapira

CTO & Co-Founder

Donna Peters

VP Sales

Eze Fiszerman

Head of Customer Success

Adam (Asaf) Nitzan

Director Of Research

Emil Loer

Lead Architect

Itamar Eizik

NLP Lead

Ophir Hacohen

Head of Product Operations

Tomer Katz

Business Operations & Strategy Manager

Pavel Yudilevich

Logistics Delivery Manager

Naama Cohen

Head of Operations

Dor Soifer

Engineering Team Lead

Ivan Shchudlo

Engineering Team Lead

Hillel Nitzan

Delivery Lead

Danny Collingsworth

Lead Technician

Itai Hay


Inna Besheva


Vitaly Karablin


Liat Danieli

Admin and Office Manager

Shanee Peleg

Head of Project Management

Stanisław Skwark


Adam Raizen


Eugene Karaulov


Sam Rosenbaum


Alona Fedorenko

Business Operations Analyst

Prof. Roi Reichart

NLP Advisor

Samantha Spiwak

Customer Success Manager

Krzysztof Błażewicz


Mor Rossler

Head of Support

Nedko Nedkov


Daniel Dreymann

Chief Business Officer

Tin Tvrtković


Michał Bultrowicz


Board of Directors

In Memory of
Zohar Zisapel


Carl Nank

Former VP Operations Jack, Advisor

Prof. Dan Povey

Advisory Board Creator of Kaldi
World Expert Speech Recognition

Ofer Ben-noon

Advisory Board

Vikas Seghal

Advisory Board

We’re Hiring

If you’re passionate about voice technology, love everything about AI, and want to
work in a fun, fast paced environment, Hi Auto may have the opportunity for you.

Talk to Us at Hi Auto

Sam Rosenbaum