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Window Intelligence: The First AI Capability to Analyze Both Sides of the Drive-Thru

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Help give voice to the AI Order Taking revolution

Our Voice AI software is powering drive-thrus around the world, handling tens of millions of orders a year.
In fact, we’ve taken the lead globally in this industry, and we owe our success in large part to choosing great people to join our team.We’ve built a diverse, global group of people who put the customer at the center of every decision, stay humble, and bring different perspectives to the table. We learned early on that these values matter most.If you’ve got what it takes to help our team shape the future of AI Order Taking, we’d like to hear from you. We hire both for our Tel Aviv headquarters and remotely.

Don’t see a fit? Maybe we can order off-menu

If you can bring value to Hi Auto but don’t see an open role that matches your skillset, please introduce yourself at careers@hi.auto

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VP Marketing

Remote (US)

Hi Auto is the most trustworthy AI order taker for drive-thrus, partnering with major quick-service restaurant brands across the US, UK, and New Zealand. Growing quickly, we have the largest number of voice AI drive-thru restaurant deployments, competing directly with both big tech and restaurant tech players.

We are looking for a strategic, hands-on VP Marketing to own the full marketing function as we scale. This is a pipeline-generation and brand-building role. You will work directly with the CEO and VP Sales to drive both our corporate acquisition and franchisee deployment motions through world-class marketing.

Key Responsibilities:

Product Marketing

    • Define and continuously refine Hi Auto’s positioning and competitive differentiation across both GTM motions
    • Translate product capabilities into compelling, customer-centric messaging for corporate HQs and franchise operators
    • Own buyer personas, competitive intelligence, and win/loss analysis
    • Produce or direct enterprise whitepapers, case studies, ROI tools, and pilot overviews that support every stage of the sales cycle

Account-Based Marketing (ABM)

    • Build and execute named-account ABM programs targeting ~66 US corporate QSR brands across LinkedIn, email, and display
    • Own buying committee mapping and coordinate outreach tightly with the VP Sales

Field Marketing

    • Own the full lifecycle of QSR industry events — outreach, booth experience, lead capture, and post-event follow-up
    • Execute executive dinners and briefings at conferences; secure speaking slots at franchisee conventions

Brand & PR

    • Scale the PR program across QSR trade press and tech publications; build CEO thought leadership on LinkedIn
    • Ensure brand consistency across both motions and create the “Brand Transition Kit” for franchise network rollouts

AI-Powered Marketing

    • Direct AI-assisted processes for content production, data enrichment, campaign optimization, and competitive research
    • Continuously identify opportunities to use AI to drive efficiency

Marketing Operations

    • Lead a full HubSpot cleanup, build tiered segmentation, and own marketing automation end-to-end
    • Collaborate with the VP Sales on shared pipeline definitions, data quality, and forecast accuracy

Requirements:

  • 8+ years of B2B marketing experience with at least 3 years in a senior leadership role, ideally in a startup or scale-up environment
  • Strong product marketing foundation — positioning, competitive intelligence, sales enablement, and win/loss analysis
  • Hands-on ABM experience against a finite, named-account target list; proficient in LinkedIn Ads and intent data tools
  • Has owned field marketing and event cycles end-to-end, from pre-conference planning through ROI measurement
  • Has built or scaled a PR and thought leadership program in a vertical market
  • Proficient in HubSpot and actively uses AI tools to create content, automate workflows, and scale output
  • QSR, restaurant tech, or adjacent vertical experience preferred; franchise or channel marketing experience is a strong plus

Join us to be a part of an amazing team, interesting and unique challenges, and an opportunity to influence and build something big.

Key Responsibilities

Qualifications

  • 8+ years of B2B marketing experience with at least 3 years in a senior leadership role, ideally in a startup or scale-up environment
  • Strong product marketing foundation — positioning, competitive intelligence, sales enablement, and win/loss analysis
  • Hands-on ABM experience against a finite, named-account target list; proficient in LinkedIn Ads and intent data tools
  • Has owned field marketing and event cycles end-to-end, from pre-conference planning through ROI measurement
  • Has built or scaled a PR and thought leadership program in a vertical market
  • Proficient in HubSpot and actively uses AI tools to create content, automate workflows, and scale output
  • QSR, restaurant tech, or adjacent vertical experience preferred; franchise or channel marketing experience is a strong plus

Join us to be a part of an amazing team, interesting and unique challenges, and an opportunity to influence and build something big.

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