Bojangles extends its Bo-Linda partnership with Hi Auto

Hi Auto and Bojangles have announced a multi-year extension of their partnership. Bo-Linda, Hi Auto’s AI Order Taker, continues to take drive-thru orders across the Bojangles system. Read the announcement on Business Wire.

Hi Auto is live in 465+ Bojangles locations. Bojangles began scaling Bo-Linda systemwide in July 2024. In 2025, Bojangles named Hi Auto its “Legendary Supplier of the Year,” the first time the company has given that honor to a technology partner.

What Bojangles said about the extension

“The system is a rare tool that improves the guest and employee experience at the same time, and it’s been extremely well-received by both.”

Richard Del Valle, Chief Information Officer and Chief of Staff, Bojangles. Hi Auto and Bojangles partnership extension announcement, Business Wire, 22 October 2026. Read the full announcement.

“This has given us the confidence to continue and expand Bo-Linda.”

Richard Del Valle, Chief Information Officer and Chief of Staff, Bojangles. Hi Auto and Bojangles partnership extension announcement, Business Wire, 22 October 2026.

What franchisees said

Bojangles franchisees are the people who run Bo-Linda in their own drive-thrus every day.

“Bo-Linda has earned that trust. It’s consistent, it’s reliable, and it’s made a real difference for my crews and my guests.”

Michael Haynes, Vice President, The CampBo Group, and a Bojangles franchisee. Hi Auto and Bojangles partnership extension announcement, Business Wire, 22 October 2026.

“Our franchisees were a part of the Bo-Linda story from almost day one. As our partners, our franchisees are the real test of any system we develop, and they’ve overwhelmingly embraced Bo-Linda.”

Richard Del Valle, Chief Information Officer and Chief of Staff, Bojangles. Approved quote shared for the Hi Auto and Bojangles partnership extension, October 2026.

A voice with some personality

A drive-thru voice can carry a brand’s personality as well as take the order. For Halloween week, Bo-Linda became BOO-Linda, a playful witch, at about 100 Bojangles restaurants, mostly in the Charlotte market.

Why the extension matters to operators

“Bojangles has been one of our most important partners from the start, and this extension is a testament to what’s possible when an operator and a technology partner build together instead of just buying and selling.”

Roy Baharav, CEO and Co-Founder, Hi Auto. Hi Auto and Bojangles partnership extension announcement, Business Wire, 22 October 2026.

Hi Auto processes 100M+ orders per year, with 93%+ order completion and 96% accuracy. Completion is the percentage of orders sent to the POS without staff intervention. Accuracy is the percentage of orders sent to the POS with every item and customization exactly right.

When the AI takes the order, crews can spend their time on the food and the window. The hours saved go back into the guest experience, food quality and hospitality.

Planning a drive-thru AI pilot? A pilot typically goes live in about 8 weeks and moves from pilot to scale in 90-120 days. Hear from Bojangles leaders and franchisees in Hi Auto’s Bojangles webinar, learn about the AI Order Taker, or see how it works at hi.auto/product.

Frequently asked questions

Who is Bo-Linda?

Bo-Linda is the name Bojangles gives to Hi Auto’s AI Order Taker at its drive-thrus.

What did Bojangles and Hi Auto announce?

A multi-year extension of their partnership. Bo-Linda continues to take drive-thru orders across the Bojangles system.

How long have Bojangles and Hi Auto worked together?

The two companies have worked together for more than two years. Bojangles began scaling Bo-Linda systemwide in July 2024, and Hi Auto is live in 465+ Bojangles locations.

Did Bo-Linda change for Halloween?

Yes. For Halloween week, Bo-Linda became BOO-Linda, a playful witch voice, at about 100 Bojangles restaurants, mostly in the Charlotte market.